Avril: Beauty in Simplicity, Sustainability, and Accessibility

Avril: Beauty in Simplicity, Sustainability, and Accessibility

In a world filled with beauty brands clamoring for attention, one brand stands out for its commitment to simplicity, sustainability, and accessibility: Avril. Founded with a vision to make organic cosmetics available to everyone without compromising on quality, Avril has become a shining example of how beauty and ethics can coexist harmoniously.

Simplicity as a Core Value

At the heart of Avril's philosophy is simplicity. They believe that beauty should be straightforward and accessible to all. While many brands dazzle us with extravagant packaging and extravagant marketing campaigns, Avril takes a different approach. They embrace minimalism, focusing on what truly matters: the quality of their products.

Eco-Consciousness at its Best

Avril's dedication to eco-consciousness is evident in every facet of their brand. Organic cosmetics certified by independent organizations ensure that their formulas meet the rigorous standards of organic cosmetics. But they don't stop there. Avril's commitment extends to the environment:

  • Reducing Waste: Avril minimizes unnecessary packaging and promotes the reuse of cardboard packaging.
  • Energy Choices: They power their operations with green electricity from Enercoop.
  • Tree Planting: Over 43,000 trees have been planted to offset their CO₂ emissions.
  • Animal Welfare: Avril vehemently opposes animal testing and proudly adheres to PETA.

Quality without Compromise

Avril refuses to compromise on product quality. Their cosmetics are as effective as conventional products, focusing on texture, fragrance, effectiveness, and longevity. What sets Avril apart is their unwavering commitment to excellence. If a formula falls short of their high standards, they won't offer it, even if there's strong demand. This commitment to quality ensures that every Avril product meets—and often exceeds—expectations.

Customer-Centric Approach

Avril values its customers above all else. They actively seek and listen to customer feedback, incorporating it into their decision-making process. This customer-centric approach has led to a loyal and engaged community who appreciate Avril's commitment to meeting their unique needs and preferences.

A Journey of Growth and Responsibility

Founded in 2012 by Alexis Dhellemmes, Avril's journey has been one of continuous growth and increasing responsibility. From humble beginnings as an online retailer, Avril now boasts over 50 boutiques in France and Belgium, in addition to countless resellers worldwide.

As Avril celebrates its 10th anniversary, it remains dedicated to its core values of simplicity, sustainability, accessibility, and quality. With over 400 high-quality organic products and a team of over 200 enthusiastic employees, Avril's future is brighter than ever.

In 2023, Avril took another significant step by joining the 1% for the Planet collective, pledging to contribute 1% of its annual revenue to environmental organizations—a testament to their enduring commitment to the planet.

As consumers become increasingly conscious of their choices, Avril is a brand that not only offers exceptional beauty products but also a clear conscience. In a world where less is often more, Avril shines as a beacon of beauty that's both simple and sustainable.


Learn more about us

Share details about a promotion, welcome customers, describe a product, or talk about your brand.